Artist Collaboration Project
Appreciating Corporate Vision with HERALBONY
In collaboration with HERALBONY, we expressed our corporate vision “We will change the world by liberating technology. was expressed in drawing art by Satoru Kobayashi.
Drawing explanation video (stroke order)
Herald Bonnie’s mission is “Be different, be different. Herald Bonnie is a company that creates new culture together with artists of different colors under the mission of “Unleash the Colors. Herald Bonnie manages the licensing of more than 2,000 art data drawn by artists with intellectual disabilities in Japan and abroad, and develops them into a variety of businesses. As an equal business partner, rather than a supporter, we respect the artist’s wishes as we proceed with the project, and we have established a system to pay fair royalties. In addition to the “HERALBONY” brand, which uses art to bring about social change, we also plan and produce products and spaces, and work with companies to promote DE&I through creative production and employee training programs that correctly convey their initiatives. We also operate an art business that operates an art gallery in Morioka called “Healbony Gallery,” which challenges new “common sense. By delivering “different colors” to society in various forms, we aim to change the image of “disability” and realize a society where 8 billion people of different colors can live as they are.
Satoru Kobayashi / Artist
As a junior high school student at a special-needs school, Mr. Kobayashi began to write letters in a deformed form according to his own rules.
At first, people around him were puzzled and tried to correct him, but eventually some teachers began to understand his writing as a unique expression and supported his creative style,
and began to support his creative style.
As a result, his visual expression has spread as an art form that brings joy to many people.