Introduction
In this guideline, youʼll find general rules about using our brand assets and showcasing HENNGE content. The rules apply to all media, including in-store signage, packaging, online and broadcast.
The HENNGE logo can only fulfill its purposes and communicate HENNGE's brand image if it is used correctly. As the central element of the brand, the HENNGE logo needs to be handled with great care. Please understand the purpose of HENNGE and use it correctly according to the rules.
The Basics
The HENNGE logo is one set by emblem and word type.
The logo should be readable size, and the ratio should not be changed.
There are 2 official versions. Make sure the entire logo can is readable.
HENNGE Logo Download (ai / png / jpg)
Note: Do not enlarge PNG / JPG file to prevent degradation of image quality.
Use case in a sentence
When referencing the HENNGE name in a sentence, use an uppercase "HENNGE".
Color
The logo is either 95% black or 100% white, but the color of the symbol can be changed according to the concept. (Make sure that the logo can be cleary read).
Sample combinations of logo and colored symbol
Margin of space
The HENNGE Logo always needs a clear space. Below is the minimum required space, but place as much space as possible when displaying the logo.
Minimum size
*Recommend using svg for the use on WEB page.
Maintaining Shape and Proportions
To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the HENNGE Logo. The proportions and shape of the HENNGE Logo should never be altered for any reason. To resize, hold the "Shift" key in most software programs to maintain the proportions while scaling up or down.
Note: Do not enlarge PNG / JPG file to prevent degradation of image quality.
Unacceptable usage
You must follow the brand guidelines carefully and avoid using unauthorized variations such as those displayed as follows.
- Can not separate the symbol and logo.
- Must not change the ratio of the symbol and logo.
- Do not alter the shape, rotate, or turn over.
- Do not cast shadow.
- Do not use graduated colors for the symbol or logo.
- Do not use the color that is not stated in the guidelines (color of the logo is either black or white)
- Do not choose background colors that offer low contrast.
- Do not have the logo trimmed. (If needed, use white outline)
- Don't place the logo over a pattern of any kind.
HENNGE One Logo
The Basics
The HENNGE One Logo size is made readable and do not change the ratio.
There are 2 official versions. Make sure the entire logo can is readable.
Note: Do not enlarge PNG / JPG file to prevent degradation of image quality.
Use case in a sentence
When referencing the HENNGE One name in a sentence, use an uppercase "HENNGE" and "O"
Color
The emblem color is blue gradation, The word type & slogan color is black.(see examples below).
-
- CMYK: 0/0/0/100
RGB: 0/0/0
#000000
- CMYK: 0/0/0/100
Clear Space
The HENNGE One Logo always needs a clear space. Below is the minimum required space, but place as much space as possible when displaying the logo.
Minimum size
*Recommend using svg for the use on WEB page.
Maintaining Shape and Proportions
To ensure accurate and consistent use, never alter, rotate, embellish or attempt to recreate the HENNGE One Logo. The proportions and shape of the HENNGE One Logo should never be altered for any reason. To resize, hold the "Shift" key in most software programs to maintain the proportions while scaling up or down.
Note: Do not enlarge PNG / JPG file to prevent degradation of image quality.
Unacceptable usage
You must follow the brand guidelines carefully and avoid using unauthorized variations such as those displayed as follows.
- Donʼt rearrange elements.
- Don't add a drop or cast shadow.
- Donʼt use a gradation within the Logo.
- Don't alter the colors.
- Donʼt choose background colors that offer low contrast.
- Donʼt use a keyline or stroke around the logo.
- Donʼt place the logo over a pattern of any kind.