Have you adapted to the newer and stricter Google Email Sender Guidelines, which could impact your business?

Google announced the update of the email sender guidelines in October 2023. The new rules mandate DMARC compliance for senders of 5,000+ emails within a 24-hour period to Gmail accounts.

DMARC, Domain-based Message Authentication, Reporting, and Conformance, is a domain authentication technology that certifies the senders' addresses displayed on the screen as genuine, not spoofed.

Google has executed the updated guidelines since February 2024. Bulk email senders without DMARC compliance may not deliver emails properly. Businesses must comply with CMARC or cannot send their email newsletters in bulk.

This document expounds on the impact of the Email Sender Guidelines and the three essential points to comply with them.