News

TV commercial and upcoming business event to feature Mai Shiraishi2021.01.05

HENNGE K.K. (Shibuya, Tokyo, President and CEO: Kazuhiro Ogura) is pleased to announce that a TV commercial for the SaaS authentication platform HENNGE One that features Mai Shiraishi began airing on January 5, 2021. In addition, she will make a video appearance for the business conference HENNGE NOW!, which will be held online for the six-day period from February 15 to 20, 2021.

HENNGE is a company committed to transforming itself and changing the world with technology in response to our changing times. In line with our company's concept of supporting both companies and people taking on the challenge of such change, we decided to feature Mai Shiraishi--who graduated from Nogizaka46 and is currently taking on the challenge of a new world herself--for our advertising.

■ The commercial's theme is "Get rid of passwords with single sign-on."
Mai Shiraishi plays the role of an office worker who is struggling due to forgotten passwords. The commercial uses a catchy parody song to humorously introduce the world of HENNGE One, which achieves password elimination and single login.

■Event Outline
Date: Monday, February 15, 2021 - Saturday, February 20, 2021
Venue: Online
Organizer: HENNGE K.K.
Participation fee: Free (pre-registration is required)
Event site: https://hennge.com/jp/now/
Target audience: Information systems departments, corporate planning departments, digital promoters, education/local government, SIers, etc.
Note: A pre-recorded video featuring Mai Shiraishi will be aired during the event period.

■ Interview with Mai Shiraishi
Q: What did you think when you heard the company name HENNGE?
A: I wasn't sure what kind of company it was at first, but the name made perfect sense once I found out it was a Japanese company focused on change and taking on the associated challenges.

Q: What kinds of IT tools do you use for your work?
A: I use email to interact with my manager as well as a shared calendar.

Q: What do you think of HENNGE One?
A: There are times when I have trouble remembering all the IDs and passwords needed for different services, so I was really grateful to hear that there's a safe system that eliminates this worry.

■TV Commercial Outline
Theme: Get rid of passwords with single sign-on.
Start of broadcast: 2021/01/05~
Broadcast area: Tokyo, Osaka, Nagoya, Fukuoka, Hiroshima, Shizuoka, etc.
Music: Ikuko Harada (Clammbon)

■ Mai Shiraishi's profile
Mai Shiraishi was born in 1992 and became a member of the first Nogizaka46 group in 2011. In addition to playing a central role in that group, she gained popularity as both a fashion model and actress, winning the support of many other young women her age. Even after she graduated from the group following the concert held on October 28, 2020, she actively expanded her field of activities, attracting all kinds of attention, including her YouTube channel my channel, which has over a million subscribers.

■ Ikuko Harada's profile
Ikuko Harada was born in Fukuoka in 1975. In 1995, she formed the band Clammbon. She sings vocals and plays the keyboard. In addition to her band activities, she plays alongside various other musicians, energetically pursues solo activities, and has announced four solo albums. In 2010, she was involved in founding the Kichimu event space and café in Kichijoji.

Production Staff
Advertising Agency：ADK Creative One Inc.
Creative Director：Toru Fujii
Creative Director：Daisuke Yamaguchi, Naoya Sugawara
Creative Manager：Akira Kobayashi
Art Director：Toshiharu Tezuka
Production Company：Robot Co.
Producer ：Taku Kubo
Production Manager：Risa Miyaura, Asia Horita
Director：Yuji Shiota
Cinematographer：Yoshitaka Murakami
Light：Shin-ichi Miyaki
Production Designer：Ryo Noga
Casting：Yasushi Kodera (e-Spirit)
Stylist：Ando (Super continental)
Hair&Make：PON (MAXSTAR)
Subcast Stylist：Rina Sato
Subcast Hair&Make：Nanae Sakamoto
Coordinator：Seung Hyun Lee
Music：Tokio Noguchi (Aozora)

■ About HENNGE One
HENNGE One is a SaaS authentication platform (IDaaS) that provides comprehensive secure access, single sign-on function, and other features across various cloud services, including Microsoft 365, Google Workspace, Box, and LINE WORKS.

■ About HENNGE K.K.
Guided by the philosophy of the liberation of technology, we pursue independent technologies and new technologies suitable for the times to develop services that bridge the gap between technology and reality ahead of other companies.

Company name: HENNGE K.K. (securities code: 4475)
Address: Daiwa Shibuya Square, 16-28 Nanpeidaicho, Shibuya City, Tokyo
Representative: Kazuhiro Ogura (Representative Director, Chief Executive Officer)
URL: https://hennge.com/

Contact information for inquiries regarding this press
HENNGE K.K.
Corporate Communication Office Division
Email: info@hennge.com
TEL: 03-6415-3660
Person in charge: Yuya Yamamoto

*The names of companies, products and services mentioned in this press are trademarks or registered trademarks of HENNGE.K.K. or other related organizations.